From October 28 to October 30, 2024, Beauty World Dubai 2024 was held, bringing together the future of the beauty industry and market trends under one roof. This year’s event was particularly noteworthy for its focus on clean beauty, sustainability, and the integration of technology. The presence of Korean brands was significantly felt, with their technological prowess and innovation garnering high praise and attention at the venue. Here, we summarize the main trends and movements of Korean brands at the event.
1. Clean Beauty and Sustainability
As consumer awareness increases, clean beauty and eco-friendly products are becoming increasingly important. Beauty World showcased numerous brands advocating for plastic reduction, organic ingredients, and the cessation of animal testing, confirming that sustainability is becoming a fundamental requirement in the beauty industry. Particularly in Asia and the Middle East, there is a noticeable trend of consumers demanding “transparency” and “integrity,” with brands that embody these elements tending to be highly valued in the market.
2. Rise of Korean Brands
Korean beauty brands, with their unique ingredients and technological innovations, along with a strong sense of design and trendiness, have received global acclaim and were prominently featured at Beauty World. Korean brands excelled particularly in skincare technology and innovative products such as cushion foundations and mask packs, accurately capturing market needs. Known as “K-Beauty,” these brands already possess strong brand power and continue to garner support in the Middle East for their luxury yet affordable products.
3. Advancements in Technology and Personalization
The evolution of AI and data analytics has further advanced personalization, with products and services enabling skin diagnostics and personalized care garnering attention. This technological innovation allows consumers to select the most suitable products for themselves, and brands are now required to offer more individualized customer experiences. This trend signifies a shift towards a data-driven beauty industry, tailored to meet the nuanced needs of customers.
4. Integration of Beauty and Health
Wellness and beauty are increasingly complementing each other, with products and services that balance “beauty and health” gaining prominence. At Beauty World, products that integrate health and beauty through holistic approaches like Ayurveda, herbal therapies, and CBD oil were extensively displayed, particularly highlighting the importance of mental wellness and self-care. This integration indicates that consumers are beginning to consider not only outward beauty but also internal health.
5. Opportunities in the Middle Eastern Market
The Middle East is showing remarkable growth, with an expansion in beauty and wellness consumption among the wealthy and younger demographics. Dubai, as a hub, attracts a diverse array of brands and customers, particularly focusing on products that combine luxury and sustainability. Growth in this market requires adapting to the cultural background while engaging in sustainable practices.
Conclusion
The beauty industry is in a transitional period towards new value standards, driven by changes in consumer awareness and technological advancements. Clean beauty, personalization, the integration of holistic health and beauty, and the innovative strength of Korean brands will become even more significant themes in the future. INSPIRE LAB will continue to contribute to the industry by responding to these changes and offering sustainable, personalized wellness services.